The Original Smiley®

The Smiley® was created by Franklin Loufrani in the 1970s to highlight positive news stories in the newspaper. Since then, it has been a universal symbol of positivity.

The Smiley® is more than an icon, brand and lifestyle;
it’s a spirit and a philosophy and exists to remind people of how powerful a smile is and how much a simple smile can change both your life and the lives of others around you. A true icon of positivity, happy as can be.