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Howlin' Birth Of The Cool - Magic Blue

Birth of The Cool is a true Howlin' classic and masterpiece that has been around for over 15 years.

It's crafted in Scotland with a 100% pure wool yarn sourced from the resilient Shetland sheep breed, known for enduring Scottish winters. Due to the limited wool production from each Shetland sheep, the resulting yarn holds a cult status in the market, prized for its exceptional quality and unique properties.

Available in over thirty colors, making it a must-have piece that effortlessly combines tradition with contemporary style.
Be not mistaken, often imitated but never duplicated. 



  • Made out of 100% local Scottish wool.
  • Crafted from a 100% high-quality natural wool sourced from Shetland sheep.
  • Brushed finish, achieved by artisanal technique with natural teasels.
  • Fine rib cuffs and hem
  • Hand finished
  • Fits true to size
  • Made in Scotland


    Sizing
    Size (cm) Chest (A) Body Length (B) Arm Length (C)
    XS 50 65 80
    S 54 67 82
    M 56 69 85
    L 58 72 87
    XL 62 74 90
    XXL 64 76 92
    Delivery & Returns

    All our orders are shipped by Fedex .

    We have a daily pickup and will email you tracking details as soon as the parcel has been collected.

    Shipping Rates
    Belgium - The Netherlands - Luxemburg: Free (orders below 30 euro: 5€)

    France - Germany: 5€ *

    UK - Rest of Europe: 9€ *

    USA - Canada - South Korea: 15€ *

    Hong Kong - Japan: 18€ *

    Rest of the world: 30€ *

    Option for "in store pickup" when checking out (Belgium/The Netherlands only).

    * orders below 35 euro : 25€

    For more information, check our full shipping info.


    Care instructions

    Here are some quick tips to keep your woollen garments clean and wash them properly:

    We recommend not to wash them too often. Wool tends to clean itself that's why airing and spot cleaning your garment goes a long way.

    Remove stains with a proper stain remover by dapping and not rubbing the knitted fabric.

    Important notes for hand washing your garment:

    • Use lukewarm water, not warm!

    • Use a Woolmark-approved detergent.

    • Don’t wring, scrunch or stretch while washing.

    • Remove the water from your garment using a large towel to gently roll out the moisture or let it spin in your washing machine (without water obviously) for 10 minutes.

    • Dry flat for the garment not to loose its shape.

    • Dry cleaning is a great method to get your garments cleaned.

    You can find more details in our complete Wool Care Guide.