{"title":"Birth of the Cool","description":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eA timeless classic, meticulously crafted in Scotland from 100% pure Shetland wool.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThis premium 100% wool yarn is sourced from the resilient Shetland sheep, known for their ability to endure the harsh Scottish winters. Due to the limited wool production of each sheep, Shetland wool is highly prized for its exceptional quality and unique properties.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eThe distinctive qualities of this wool, combined with its limited availability, have earned The Birth of the Cool its cult status. Each sweater is a testament to exceptional craftsmanship and top-notch quality.\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eOften imitated, never duplicated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cmeta charset=\"utf-8\"\u003eIts women’s version, \u003ca href=\"https:\/\/morrison.be\/collections\/forevernevermore\" title=\"Forevernevermore\"\u003eForevernevermore\u003c\/a\u003e, carries the same spirit in a silhouette of its own.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"birth-of-the-cool-frosty-1","title":"Birth Of The Cool - Frosty","description":"\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eBirth Of The Cool is a true Howlin' classic and masterpiece that has been around for over a decade.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eExpertly crafted in Scotland, it’s made from 100% pure wool spun from the hardy Shetland sheep—an ancient breed renowned for thriving in the rugged Scottish climate. Each sheep produces a limited amount of wool, making this yarn highly sought after for its exceptional quality, warmth, and character.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% locally sourced Scottish wool\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSpun from premium, natural Shetland sheep fleece\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBrushed finish using traditional techniques with natural teasels\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFine rib-knit cuffs and hem for a refined fit\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCarefully hand-finished\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTrue-to-size fit\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMade in Scotland\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"86\" width=\"116\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0465\/5477\/5710\/files\/Schotland3_160x160.png?v=1606733864\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv data-extension-version=\"1.0.4\" id=\"ConnectiveDocSignExtentionInstalled\"\u003e\u003c\/div\u003e\n\u003cdiv data-extension-version=\"1.0.4\" id=\"ConnectiveDocSignExtentionInstalled\"\u003e\u003c\/div\u003e","brand":"Howlin'","offers":[{"title":"XS","offer_id":50944833454427,"sku":"HowlinBOTCFrAW25XS","price":215.0,"currency_code":"EUR","in_stock":true},{"title":"S","offer_id":50944833487195,"sku":"HowlinBOTCFrAW25S","price":215.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":50944833519963,"sku":"HowlinBOTCFrAW25M","price":215.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":50944833552731,"sku":"HowlinBOTCFrAW25L","price":215.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":50944833585499,"sku":"HowlinBOTCFrAW25XL","price":215.0,"currency_code":"EUR","in_stock":false},{"title":"XXL","offer_id":50944833618267,"sku":"HowlinBOTCFrAW25XXL","price":215.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0465\/5477\/5710\/files\/BIRTHOFTHECOOL_FROSTY_1_8be906f6-0e39-4a6d-a44c-dace0ee28987.jpg?v=1785140353"},{"product_id":"birth-of-the-cool-biscuit-3","title":"Birth Of The Cool - Biscuit","description":"\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eBirth Of The Cool is a true Howlin' classic and masterpiece that has been around for over a decade.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eExpertly crafted in Scotland, it’s made from 100% pure wool spun from the hardy Shetland sheep—an ancient breed renowned for thriving in the rugged Scottish climate. Each sheep produces a limited amount of wool, making this yarn highly sought after for its exceptional quality, warmth, and character.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% locally sourced Scottish wool\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSpun from premium, natural Shetland sheep fleece\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBrushed finish using traditional techniques with natural teasels\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFine rib-knit cuffs and hem for a refined fit\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCarefully hand-finished\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTrue-to-size fit\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMade in Scotland\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0465\/5477\/5710\/files\/Schotland3_160x160.png?v=1606733864\" width=\"116\" height=\"86\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ConnectiveDocSignExtentionInstalled\" data-extension-version=\"1.0.4\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ConnectiveDocSignExtentionInstalled\" data-extension-version=\"1.0.4\"\u003e\u003c\/div\u003e","brand":"Howlin'","offers":[{"title":"XS","offer_id":51397228593499,"sku":"HowlinBOTCBiAW25XS","price":215.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":51397228626267,"sku":"HowlinBOTCBiAW25S","price":215.0,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":51397228659035,"sku":"HowlinBOTCBiAW25M","price":215.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":51397228691803,"sku":"HowlinBOTCBiAW25L","price":215.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":51397228724571,"sku":"HowlinBOTCBiAW25XL","price":215.0,"currency_code":"EUR","in_stock":true},{"title":"XXL","offer_id":51397228757339,"sku":"HowlinBOTCBiAW25XXL","price":215.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0465\/5477\/5710\/files\/BIRTHOFTHECOOL_BISCUIT_1.jpg?v=1759400562"},{"product_id":"birth-of-the-cool-cosmic-latte","title":"Birth Of The Cool - Cosmic Latte","description":"\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eBirth of the Cool is a true Howlin' classic and masterpiece that has been around for over a decade.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eExpertly crafted in Scotland, it’s made from 100% pure wool spun from the hardy Shetland sheep—an ancient breed renowned for thriving in the rugged Scottish climate. Each sheep produces a limited amount of wool, making this yarn highly sought after for its exceptional quality, warmth, and character.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% locally sourced Scottish wool\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSpun from premium, natural Shetland sheep fleece\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBrushed finish using traditional techniques with natural teasels\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFine rib-knit cuffs and hem for a refined fit\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCarefully hand-finished\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTrue-to-size fit\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMade in Scotland\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"86\" width=\"116\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0465\/5477\/5710\/files\/Schotland3_160x160.png?v=1606733864\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv data-extension-version=\"1.0.4\" id=\"ConnectiveDocSignExtentionInstalled\"\u003e\u003c\/div\u003e\n\u003cdiv data-extension-version=\"1.0.4\" id=\"ConnectiveDocSignExtentionInstalled\"\u003e\u003c\/div\u003e","brand":"Howlin'","offers":[{"title":"XS","offer_id":51681940046171,"sku":"HowlinBOTCCoLaAW25XS","price":215.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":51681940078939,"sku":"HowlinBOTCCoLaAW25S","price":215.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":51681940111707,"sku":"HowlinBOTCCoLaAW25M","price":215.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":51681940144475,"sku":"HowlinBOTCCoLaAW25L","price":215.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":51681940177243,"sku":"HowlinBOTCCoLaAW25XL","price":215.0,"currency_code":"EUR","in_stock":false},{"title":"XXL","offer_id":51681940210011,"sku":"HowlinBOTCCoLaAW25XXL","price":215.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0465\/5477\/5710\/files\/BIRTHOFTHECOOL_COSMICLATTE_1_7b076b1d-2ea1-4d47-bc7e-0d1dfcae9ba9.jpg?v=1763052755"},{"product_id":"birth-of-the-cool-white-ss26","title":"Birth Of The Cool - White","description":"\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eBirth Of The Cool is a true Howlin' classic and masterpiece that has been around for over a decade.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eExpertly crafted in Scotland, it\u003c\/span\u003e\u003cspan class=\"s2\"\u003e'\u003c\/span\u003e\u003cspan class=\"s1\"\u003es made from 100% pure wool spun from the hardy Shetland sheep, an ancient breed renowned for thriving in the rugged Scottish climate. Each sheep produces a limited amount of wool, making this yarn highly sought after for its exceptional quality, warmth, and character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% locally sourced Scottish wool\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSpun from premium, natural Shetland sheep fleece\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBrushed finish using traditional techniques with natural teasels\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFine rib-knit cuffs and hem for a refined fit\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCarefully hand-finished\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTrue-to-size fit\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMade in Scotland\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg height=\"86\" width=\"116\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0465\/5477\/5710\/files\/Schotland3_160x160.png?v=1606733864\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv data-extension-version=\"1.0.4\" id=\"ConnectiveDocSignExtentionInstalled\"\u003e\u003c\/div\u003e\n\u003cdiv data-extension-version=\"1.0.4\" id=\"ConnectiveDocSignExtentionInstalled\"\u003e\u003c\/div\u003e","brand":"Howlin'","offers":[{"title":"XS","offer_id":51890565415259,"sku":"HowlinBOTCEcrSS26XS","price":215.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":51890565448027,"sku":"HowlinBOTCEcrSS26S","price":215.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":51890565480795,"sku":"HowlinBOTCEcrSS26M","price":215.0,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":51890565513563,"sku":"HowlinBOTCEcrSS26L","price":215.0,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":51890565546331,"sku":"HowlinBOTCEcrSS26XL","price":215.0,"currency_code":"EUR","in_stock":true},{"title":"XXL","offer_id":51890565579099,"sku":"HowlinBOTCEcrSS26XXL","price":215.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0465\/5477\/5710\/files\/BIRTHOFTHECOOL_WHITE_1_34c4cdc5-c340-4559-a7fd-8ab9af0ad45e.jpg?v=1773050903"},{"product_id":"birth-of-the-cool-passion-ss26","title":"Birth Of The Cool - Passion","description":"\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eBirth Of The Cool is a true Howlin' classic and masterpiece that has been around for over a decade.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eExpertly crafted in Scotland, it\u003c\/span\u003e\u003cspan class=\"s2\"\u003e'\u003c\/span\u003e\u003cspan class=\"s1\"\u003es made from 100% pure wool spun from the hardy Shetland sheep, an ancient breed renowned for thriving in the rugged Scottish climate. 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